Essays about: "background study crm"

Showing result 16 - 20 of 20 essays containing the words background study crm.

1. 16. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

   University essay from IHH, Företagsekonomi

   Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
   Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

   Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE

3. 17. Luxury Customer Relationship Management : Customer loyalty through a luxury perspective

   University essay from Institutionen för ekonomisk och industriell utveckling; Filosofiska fakulteten

   Author : Helena Lönnevik; Fiorella Piedra; [2011]
   Keywords : CRM; customer relationship management; LCRM; luxury customer relationship management; luxury; fashion; customer loyalty; CRM; customer relationship management; LCRM; luxury customer relationship management; lyx; mode; kundlojalitet;

   Abstract : Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. READ MORE

4. 18. Relationship in Travel Agency: A case of Chinese International Travel Service

   University essay from Ekonomihögskolan, ELNU

   Author : Yingying Guo; Kai Sun; [2011]
   Keywords : ;

   Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE

5. 19. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
   Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

   Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

6. 20. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
   Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

   Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE