Essays about: "background study crm"

Showing result 11 - 15 of 20 essays containing the words background study crm.

  1. 11. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

    University essay from Lunds universitet/LUCSUS

    Author : Xiao Yang; [2016]
    Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

    Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

  3. 12. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  4. 13. Analysis and improvements of information management - A case study about information management at an SME

    University essay from Lunds universitet/Teknisk logistik

    Author : Marcus Lindén; [2014]
    Keywords : Information System; ERP Enterprise Resource Planning ; CRM Customer Relationship Management ; WMS Warehouse Management System ; FMIS Financial Management Information System ; Return of Investment ROI ; Technology and Engineering;

    Abstract : Bakgrund: OF Ekeri är ett nationellt företag med kontor i Markaryd. De levererar och hyr ut ett stort utbud av olika typer av lastbilssläp som till exempel släpvagnar, påhängsvagnar och reservdelar. Nästan alla företag i dag har någon form av informationssystem, men många av dem är ineffektiva. READ MORE

  5. 14. Product Innovation and the Effects of CRM usage : a Quantitative study

    University essay from Ekonomihögskolan, ELNU; Institutionen för marknadsföring (MF)

    Author : Amelie Sjöberg; Christopher Wallgren; [2013]
    Keywords : CRM; Customer relationship management; information sharing; customer involvement; long-term partnership; product innovation;

    Abstract : Authors: Sjöberg, Amelie 880410 Wallgren, Christopher 890131   Background: Due to the current competitive climate, it is of major importance for firms to distinguish and differentiate their products compared to the competitors. To achieve that, the firms need to offer a product that the customers want. READ MORE

  6. 15. Customer Relationship Management : A Case Study on AGA GAS AB

    University essay from Ekonomihögskolan, ELNU

    Author : Wahid Gilani; Csilla Nagy; [2012]
    Keywords : Customer Relationship; case study;

    Abstract : Background: Customer Relationship Management is a relatively new concept in the area of management.CRM is not an easy process; it is strategic approach that is concerned to create shareholder value through developing long-term relationship with key customers and customer segments. READ MORE