Essays about: "background study of the facebook"

Showing result 16 - 20 of 43 essays containing the words background study of the facebook.

1. 16. Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sudarsana Reddy Vanga; Yan Yang; [2019]
   Keywords : Digital marketing; Social media marketing; Social networking marketing; Technology acceptance model; Customer engagement; Customer engagement behavior; Uses and gratifications theory;

   Abstract : Social media marketing has gained tremendous attention in recent years and has become a powerful tool for companies, entrepreneurs and marketers to approach their target customers and cultivate longtime customer relationship with increased engagement. Despite the increasing investment on social media marketing and the increasingly important roles users play today, few of previous studies, however, were focused on the user behavior or the key factors that influence user engagement with brands on social media. READ MORE

3. 17. GIRLFAGS AND GUYDYKES - Too queer for straights, and too straight for queers

   University essay from Malmö universitet/Fakulteten för hälsa och samhälle (HS)

   Author : Siri Lindqvist; [2019]
   Keywords : girlfag; guydyke; sexual minorities; autogynephilia; lesbian man; queer identities; queer; fluid sexuality; genderqueer; bisexualities; autoandrophilia; homosexuality; gender identity; girlfags and guydykes; genderfluid;

   Abstract : Aim. To highlight how girlfags and guydykes describe their identities and their experience and interpretation of the identity labels. Background and previous studies. The sexual minority identity of girlfags and guydykes are sometimes perceived as provocative in their contradictory labels. READ MORE

4. 18. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
   Keywords : brand avoidance; social media; Facebook;

   Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE

5. 19. Key determinants for user intention to adopt smart home ecosystems

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Kristian Haglund; Pia Flydén; [2018]
   Keywords : IOT; Smart Home; Smarthome; User; Adoption; Intention to adopt; Key determinants; user intention; adoption; ecosystems;

   Abstract : IoT is a technology where different devices are equipped with internet connection which makes it possible to control them and exchange data over internet. IoT can be thought of as an umbrella term covering a broad and ever-growing range of services and technologies. One of the segments within IoT is the smart home ecosystem. READ MORE

6. 20. A Comparison of Swedish and Non-Swedish Customers’ Perception of Grocery In-store Self-Scanner : A Study of Personal Shopping Solution

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Patricia Olufunmilayo Awe; [2018]
   Keywords : ;

   Abstract : Background: The advancement in digital products and digital services is a mixed feeling in the retailing markets. Emerging technologies are disrupting the mode of operation in a grocery store and one of this technology is self-scanner, an efficient tool of self-service. READ MORE