Essays about: "book purchase intention"

Found 2 essays containing the words book purchase intention.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Casiana Oancea; Ashwathi Pillai; [2023]
    Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE