Essays about: "brand adaptation"

Showing result 1 - 5 of 38 essays containing the words brand adaptation.

1. 1. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

3. 2. Viticulture in cold climate toward more sustainable wine production

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Noha Baraka Wadha; [2022]
   Keywords : viticulture; cold climate; sustainable viticulture; viticulture and climate change; sustainable challenges; fungi resistance; SWOT; Terroir;

   Abstract : This literature study investigates viticulture in a cold climate and how climate change could contribute to a more sustainable wine production. This study aims to investigate if wine production in cold climate regions could create a dynamic balance between productivity and the consumption of natural resources. READ MORE

4. 3. Skogsägarens riskhantering – storm, brand & granbarkborre i Sverige

   University essay from SLU/School for Forest Management

   Author : Gustav Thorwall; Jacob Nord; [2022]
   Keywords : skogsskador; skogsskötsel; riskmedvetenhet;

   Abstract : Klimatförändringarna är ständigt pågående och märkbara i det svenska skogsbruket. Skogen växer med anpassning till klimatet vilket gör denna process extra tydlig i samband med att klimatet förändras. Skador på skog har alltid funnits i en mer eller mindre omfattning. Under de senaste tjugo åren utmärker sig vissa år mer än andra. READ MORE

5. 4. Wine, climate, and institutions : exploring the role of endogenous institutional change on climate resilience with agent-based modelling

   University essay from SLU/Dept. of Economics

   Author : Matteo Bruno Ricozzi; [2021]
   Keywords : adaptation; agent-based; change; climate change; cooperatives; endogenous; geographical indications; institutions; modelling; resilience; viticulture;

   Abstract : The literature highlights how climate change might challenge the definitions of wine geographical indications (GIs) in Europe. The central issue addressed in this thesis is whether European GI viticultural systems could tackle climate change via initiating adaptive institutional change processes to relax the constraints imposed by GI production standards. READ MORE

6. 5. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE