Essays about: "brand personality thesis"

Showing result 21 - 25 of 45 essays containing the words brand personality thesis.

  1. 21. Influencer marketing’s effect on brand perceptions – A consumer involvement perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victor Ekstam; Livia Bjurling; [2018]
    Keywords : Influencer marketing; consumer involvement; brand attitude; brand personality; social media marketing; Business and Economics;

    Abstract : Purpose: The purpose of this study is to enhance the understanding of how different groups of consumers perceive a brand depending on whether they are exposed to influencer marketing or paid social media marketing. Methodology: A descriptive quantitative study with a between-subjects design was conducted using a digital survey. READ MORE

  3. 22. Understanding the Impact of Gender Neutral Communication on Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazia Sultana; Hossain Shahriar; [2017]
    Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

    Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE

  4. 23. Instagram Perceptions and Coherent Impressions: An Exploratory Study Regarding Perceptions of Personal Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Ford; Frida Jakobsson; [2017]
    Keywords : Personal Brands; Personal Branding; Perceptions; Online; Offline; Social Media; Instagram; Business and Economics;

    Abstract : The purpose of this thesis is to explore how individuals perceive a personal brand online on social media, compared to how it is perceived offline in real life, and whether there is a difference in the perception of the personal brand. By using Instagram as an empirical context, this thesis explores similarities and differences in the perceptions of a personal brand from a perspective of ordinary users and the everyday identity. READ MORE

  5. 24. Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Douwe de Greef; Jesse Kapiteijn; [2016]
    Keywords : Brand Positioning; Point Of Difference; Brand Knowledge; Brand Reputation; Brand Personality;

    Abstract : Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, in the forms of interviews and a questionnaire. READ MORE

  6. 25. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sanja Rudinski; [2016]
    Keywords : Brands; Brand Personality; Consumer Perception; Brand relation; Adbusters; Culture Jamming; Subvertisement;

    Abstract : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. READ MORE