Essays about: "brand personality thesis"

Showing result 11 - 15 of 45 essays containing the words brand personality thesis.

1. 11. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Widell; Guzmán Marco; [2020]
   Keywords : ;

   Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

3. 12. Social Media Influencers as Human Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Liina-Lotta Latvala; Lauren Mocol; [2019]
   Keywords : Brand personality; consumer-brand identification; brand trust; human brands; influencer marketing; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to quantitatively examine the effect of influencer brand personality in the US on follower-influencer identification and influencer trust, as a way for influencers as human brands to strengthen follower influencer relationships. Methodology: Quantitative methods were applied in this research. READ MORE

4. 13. Branding in Public Transportation: Campfires and Beyond

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Caroline Sandén Gustafsson; Alice Fregne; [2019]
   Keywords : Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

   Abstract : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. READ MORE

5. 14. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

   University essay from Stockholms universitet/Marknadsföring

   Author : Alba Sanz Alvarez; [2019]
   Keywords : : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

   Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE

6. 15. Differences in the Perception of Brand Personality

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Liam Karlsson; Emmanuel Ero; [2018]
   Keywords : ;

   Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE