Essays about: "brand satisfaction."

Showing result 21 - 25 of 94 essays containing the words brand satisfaction..

  1. 21. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Widell; Guzmán Marco; [2020]
    Keywords : ;

    Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

  3. 22. Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Dana Xenia Marasca; [2020]
    Keywords : South Korea; Cosmetic Industry; Gender Norms; Beauty Standards; Social Media Marketing; Advertisements; Globalisation; Social Sciences;

    Abstract : The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. READ MORE

  4. 23. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  5. 24. Self transportation of goods for consumers from a retail store: A Pilot study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Shebin Thomas; [2020]
    Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

  6. 25. Generating Playback Sequences of Songs with Constraint Satisfaction Programming

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Josefin Nilsson; [2020]
    Keywords : ;

    Abstract : With the right songs at the right time, a playback sequence of songs can fulfil the two fundamentals of a good music listening experience: the desire for repetition and the desire for surprise. Many businesses play continuous music in their locations with automatic playback generation, and for them, a good music experience can improve the overall customer satisfaction as well as increase sales. READ MORE