Essays about: "brand war"

Showing result 21 - 24 of 24 essays containing the words brand war.

  1. 21. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

  3. 22. A Long Forgotten Jewel : Branding and Imaging of a destination

    University essay from Handelshögskolan BBS

    Author : Marco Duborija; Aida Mlivic; [2009]
    Keywords : imaging; branding;

    Abstract : The tourism industry is constantly growing and is one of the most expansive industries today. The tourism industry generates many jobs which in they turn generate revenue for the destinations. But in order to take part of this revenue, destinations must first attract the tourists. READ MORE

  4. 23. Pistols or swords; which are the most useful weapons in the war for talent? : A study of business students employability

    University essay from Handelshögskolan vid Umeå universitet

    Author : Sara Uddén; Lina Karlsson; Johanna Hellqvist; [2008]
    Keywords : Human Resource Management; Talent Management; Employment; Higher Education Institutions; Branding;

    Abstract : Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. READ MORE

  5. 24. Talent Attraction in Knowledge Intensive Organizations

    University essay from Ekonomiska institutionen

    Author : Fredrik Lindahl; Sven Nordkvist; [2004]
    Keywords : Business and economics; knowledge intensive organization; employer branding; image; attraction; critical theory; Ekonomi;

    Abstract : Background: The forthcoming shortage of labor, due amongst other things to demographical issues and the increasing mobility of people on the labor market, will affect the possibilities to attract and retain employees with valuable key competencies. To win the talent war employer branding has arisen to become a strategy to overcome this threat. READ MORE