Essays about: "brand war"

Showing result 16 - 20 of 24 essays containing the words brand war.

1. 16. "The war for talent" : A study on employer brand attractiveness and how the choice ofemployer among potential employees are affected by corporate socialresponsibility engagement

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Kajin Fares; Viktoria Palmaer; [2015]
   Keywords : Corporate social responsibility; employer attractiveness; employer branding; employer brand image; employer value proposition; organizational attributes; prospective employees;

   Abstract : An increased social and environmental responsibility has arisen as a result of globalization. Corporations are forced to be more about their social impact to stay attractive on the employer market, since employees are becoming more aware of corporations’ effects on the environment. READ MORE

3. 17. The World Heritage as a Brand : Case study of World Heritage brand usage by sites and their stakeholders in context ofSweden and Denmark

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Matus Grätzer; Martin Rengard; Frank Terlouw; [2015]
   Keywords : World Heritage; Tourism; Branding; Networking; Stakeholder approach.;

   Abstract : The UNESCO World heritage inscription has become popular with 1000+ sites nowadays, when it was introduced after the Second World War in order to protect significant areas such as landscapes and buildings. The popularity is visible in terms of touristic benefits and shows an attractive feature for the designated site, transforming the World Heritage label into a brand. READ MORE

4. 18. An Investigation of Engagement in the Context of Employer Branding and Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klaudia Karwowski; Viktoria Redey; [2013]
   Keywords : Engagement; Employer Branding; Employer Brand; Social Media; Web 2.0; War for Talent; Business and Economics;

   Abstract : The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis... READ MORE

5. 19. Collaborating for Corporate Social Responsibility : the case of conflict minerals in global supply chains

   University essay from SLU/Dept. of Economics

   Author : Peppi-Emilia Airike; [2012]
   Keywords : Collaboration; Corporate Social Responsibility; MNC; multi-stakeholder; responsible sourcing;

   Abstract : Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. READ MORE

6. 20. Public Administration on the edge of the recruitment war : – A study about Swedish munucipalities' fight for top-management recruits

   University essay from Ekonomihögskolan, ELNU

   Author : Anna Tieu; Christine Deppe; [2011]
   Keywords : employer brand; employee value proposition; war for talent;

   Abstract : “The War for talent” – the fight for talented people, that can improve an organisation’s performance – is getting tougher every day. This study focuses on the topic of employer branding, which is becoming a popular “weapon” in this battle. READ MORE