Essays about: "brand war"

Showing result 11 - 15 of 24 essays containing the words brand war.

  1. 11. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elin Hofmann; Alma Holst; [2018]
    Keywords : recruitment advertising; gender diversity; relational demography; signalling theory; tokenism theory;

    Abstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE

  3. 12. International Employer Branding : How European MNCs can win the war for talents in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marco Koster; Silvia Mayer; [2016]
    Keywords : Employer Branding; HRM; War for talents; Employer attractiveness; Recruitment; Employer branding strategies; Adaptation; MNC.;

    Abstract : The increasing competition for high skilled employees has resulted in a war for talents. Companies in Europe and in Asia struggle to find employees with relevant skills and possessing the right talent. READ MORE

  4. 13. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    University essay from KTH/Industriell marknadsföring

    Author : PAWEL BONIECKI; [2016]
    Keywords : online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Abstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE

  5. 14. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Helleday; Gustav Bratt; [2016]
    Keywords : Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

    Abstract : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. READ MORE

  6. 15. Employer branding as a response to talent shortage - The importance of balancing the need of employees with employer offerings

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Isabel Holm; Linn Andersson Hutsch; [2016]
    Keywords : talent shortage; talent management; employer branding; employee value proposition; employee engagement; employee retention; Business and Economics;

    Abstract : Repeatedly it has been demonstrated that the specific performance of an individual or a small group of workers have a significant impact on the profitability of a company. Hence, talented workers are vital for companies in order to stay competitive in today’s fierce business market. READ MORE