Essays about: "branding and retail marketing"

Showing result 16 - 19 of 19 essays containing the words branding and retail marketing.

  1. 16. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Brooke Zanini; Caroline Pehrson; [2008]
    Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

    Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE

  3. 17. Marketing, branding and sales agreements : case studies from small-scale farms in Canada and Sweden

    University essay from SLU/Dept. of Economics

    Author : Lina Johansson; [2008]
    Keywords : brand; marketing; small-scale cattle production; sales agreement; value-added; relations;

    Abstract : We are presently living in a complex society where there is a great distance between the production and the consumption. The debate about the importance of "eating locally produced food" escalates as research shows correlation between life styles and a climate in change. READ MORE

  4. 18. Fair Trade branding as a purchase criterion

    University essay from Internationella Handelshögskolan

    Author : Therese Filipsson; Rebecca Kviberg; [2007]
    Keywords : Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

    Abstract : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. READ MORE

  5. 19. Exponering av trägolv och lister i butik och på mässor : en jämförande studie mellan sport- och bygghandeln

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Persson; [2007]
    Keywords : marknadsföring; GDS; trägolv;

    Abstract : The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. READ MORE