Essays about: "branding and retail marketing"

Showing result 11 - 15 of 19 essays containing the words branding and retail marketing.

  1. 11. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Eric Bergqvist; Elina Sargezi; [2011]
    Keywords : Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE

  3. 12. Brand consistency : A case study of Stadium

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Charlotte Hedin; Britta Balogh; [2011]
    Keywords : brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

    Abstract : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. READ MORE

  4. 13. Shopping as an experience

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANDERSSON CAROLINE; [2011]
    Keywords : shopping malls; shopping centers; fashion management; experience marketing; relationship marketing; branding;

    Abstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE

  5. 14. Ursprungs- och kvalitetsmärkningens betydelse för konsumentens val av krukväxter : en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill

    University essay from SLU/Dept. of People and Society

    Author : Sara Liljedahl; [2010]
    Keywords : co-branding; added value; mervärde; IP-odling; Svenskt Sigill; Mäster Grön; krukväxter; märkning;

    Abstract : This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. READ MORE

  6. 15. Entrepreneurial activity under market regulations : A qualitative study about entrepreneurship in the Swedish brewery industry

    University essay from Handelshögskolan vid Umeå universitet

    Author : Thomas Kronholm; [2009]
    Keywords : entrepreneurship; brewery industry;

    Abstract : Sweden has a long tradition of strict alcohol policies and market regulations have been used in order to keep down the consumption among the population. The state has controlled the market through monopolies and high alcohol taxes. When Sweden entered the European Union four of the five monopolies were abandoned. READ MORE