Essays about: "business entry strategy"
Showing result 21 - 25 of 101 essays containing the words business entry strategy.
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21. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE
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22. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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23. The Challenges of a B2B Market Entry within the Automotive Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE
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24. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE
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25. Pivot Point Trading in the Foreign Exchange Market - A Test for Market Efficiency
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : The foreign exchange (FX) market is today the world’s broadest, most active, financial market. One of many technical analysis techniques amongst professional FX traders, trying to narrow down the best entry and exit points in this market, is to utilize pivot points. READ MORE