Essays about: "business entry strategy"

Showing result 36 - 40 of 101 essays containing the words business entry strategy.

  1. 36. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
    Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

    Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE

  3. 37. The cooperative future of game development : A phenomenon of collaboration between producers and consumers in the video game industry

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Viktor Gustafsson; Gustav Höglund; [2016]
    Keywords : producer-consumer collaboration; indie; modding; business model; game development; game engine; participatory culture; outsourcing innovation; community platforms; producent-konsumentsamarbeten; indie; modding; affärsmodell; spelutveckling; spelmotor; deltagarkultur; outsourcing innovation; konsumentnätverk;

    Abstract : Independent developers and large-scale development studios - commonly seen as the Davids and Goliaths of the video game industry - are moving closer together. Powerful software frameworks, traditionally reserved for professional developers and only available through expensive licenses, are becoming free to use for consumers. READ MORE

  4. 38. Value maximization in product development through holistic design

    University essay from KTH/Energiteknik

    Author : Hernandez Mora Efrain Arturo; [2016]
    Keywords : ;

    Abstract : Entrepreneurship and startups are widely studied themes that have been the focus of plenty of literature in the last years. In this sense, different methodologies have been proposed in order to ensure a successful market entry for startups, being the lean startup concept considered as the most useful and promising. READ MORE

  5. 39. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Tamila Medetbekova; [2016]
    Keywords : Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

    Abstract : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. READ MORE

  6. 40. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tadas Gustas; Caroline Blixt; [2016]
    Keywords : International New Ventures; Marketing; Resource Based View; Marketing Capabilities; Business Networks; Financial Resources; Internationalization;

    Abstract : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. READ MORE