Essays about: "case study of apple inc"

Found 3 essays containing the words case study of apple inc.

  1. 1. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Lo Dolce; Alan Ryan; [2016]
    Keywords : Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

    Abstract : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. READ MORE

  3. 2. Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing

    University essay from IHH, Företagsekonomi

    Author : Lisha Huang; Chi Hu; Xueying Zhang; [2013]
    Keywords : Experience marketing; consumer behavior; consumer marketing;

    Abstract : The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences.  The authors used both exploratory and descriptive strategies. READ MORE

  4. 3. "Living on the Edge" - A Case Study of Important Factors for the Survival of Apple Computers, Inc.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tove Holmberg; Marcus Logander; Fredrik Lindqvist; [2005]
    Keywords : strategy; network effects; innovation; design; schematic incongruity; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Within the three key themes of Innovation & Design, Industry Relations, and Market Strategy, we have identified important factors for the survival of Apple as a niche player in a network economy. Concerning the theme of Innovation & Design the factors recognized are Radical Innovation, Resolving Schematic Incongruity, and Technological Evolution. READ MORE