Essays about: "communication is the most important form of marketing"
Showing result 11 - 15 of 16 essays containing the words communication is the most important form of marketing.
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11. Unsolicited Commercial E-mails : A study of the consumer’s perceptions about unsolicited commercial e-mails and the implications it has for Internet user groups
University essay from Handelshögskolan vid Umeå universitetAbstract : The rapid development of Internet technologies has led to the emergence of new communication means. E-mail has become a new powerful tool used by millions with the main purpose of exchanging information. READ MORE
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12. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs
University essay from Handelshögskolan vid Umeå universitetAbstract : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. READ MORE
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13. Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty
University essay from Handelshögskolan vid Umeå universitetAbstract : Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. READ MORE
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14. Tjänstemarknadsföring inom fastighetsförmedling : en studie av Fastighetsbyråns förmedling av lantbruksfastigheter
University essay from SLU/Dept. of EconomicsAbstract : Services, no matter if they are established on the market or not, are often problematic since they are difficult to define for the customer. An example of such services is an real estate agent offers his or her service when it comes to all types of real estate. READ MORE
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15. Interorganizational relationships in project-based networks: Problems of Communication and Collaboration : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Purpose: Although under the last decade there has been increased interest in management of project-based teams and numerous examples of such relationships exist, relatively little is known about “the dynamics of shorter relationships”. Management of communication between partners involved in short-term project-based relationships and the ways, in which multiparty value is created as a result, form a task for important and necessary research in marketing theory and practice. READ MORE
