Essays about: "communication is the most important form of marketing"

Showing result 6 - 10 of 16 essays containing the words communication is the most important form of marketing.

1. 6. Branded Windows : The Semiotics of a Window Display

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mariia Lakanen; [2016]
   Keywords : Brand Identity; Fashion Retail; Window Display; Visual Merchandising; Visual Communication; Semiotics;

   Abstract : The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing communications. READ MORE

3. 7. Assessing the relationship between certifications and farm sustainability : a study of short marketing channels and farmers’ perceptions in Catalonia

   University essay from SLU/Dept. of People and Society

   Author : Miquel Saludas Cohi; [2016]
   Keywords : sustainability; SAFA; DSRP; participatory guarantee systems; agroecology; Catalonia;

   Abstract : The use of voluntary policies with the form of certifications or guarantee systems together with Short Marketing Channels seem a consolidated system aiming at ‘resocialize’ and ‘relocalize’ food chain actors which upon a sustainable food system must be built. In the organic food certifications two different approaches coexist in Catalonia, the European organic third-party certification (CCPAE) and a regional Participatory Guarantee System (PGS). READ MORE

4. 8. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

5. 9. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fanny Wolte; Anna-Lena Georg; [2015]
   Keywords : Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

   Abstract : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. READ MORE

6. 10. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

   University essay from Umeå universitet/Företagsekonomi

   Author : Madawa Abeywickrama; Jana Vasickova; [2014]
   Keywords : ;

   Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE