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Found 3 essays matching the above criteria.

  1. 1. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Therese Melander; Filip Dyrelöv; [2021]
    Keywords : ;

    Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

  3. 2. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

    University essay from SLU/Dept. of Forest Products

    Author : Pierre Fridell; [2016]
    Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

    Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE

  4. 3. Matomera A Case Study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Rutger Carlheim-Gyllenskiöld; Jens Rangefelt; [2002]
    Keywords : Matomera; B2C; e-commerce; Technological sciences; Teknik; Technology and Engineering;

    Abstract : In 1998 Bergendahl & Son AB, as the sole owner alongside with BTL as a partner, created Matomera. Matomera was unique in Sweden in its concept of selling groceries only on the Internet with no supporting physical store. Instead they used a dedicated warehouse especially designed for this purpose. READ MORE