Essays about: "conclusion of b2c"

Showing result 21 - 25 of 31 essays containing the words conclusion of b2c.

  1. 21. Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bastian Raschke; Pascal Balonier; [2014]
    Keywords : Corporate visual identity; branding; standardization; adaptation; firm-level factors; market-level factors; company performance;

    Abstract : Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. READ MORE

  3. 22. Choosing The Right Postponement Strategy : A Focus On E-commerce and Postponement

    University essay from IHH, Marketing and Logistics; IHH, Företagsekonomi

    Author : Sofie Lindholm; Julien Balland; [2012]
    Keywords : Postponement; E-commerce; Full Postponement; Logistics Postponement; Manufacturing Postponement; Full Speculation; CODP;

    Abstract : Background: the concept of postponement primarily aims at reducing uncertainty, not to say eliminate it. It is achieved by postponing processes until the required information be- comes available. READ MORE

  4. 23. Customer Loyalty of Amazon : how to build a long lasting relationship?

    University essay from Avdelningen för ekonomi

    Author : Zhouni Aihie Lin; Shiying Yan; [2012]
    Keywords : Customer loyalty; Customer relationship; Satisfaction; Services; Online shopping website;

    Abstract : Aim: The purpose of the study is to do the research that under the e-commerce business model, the impact factors of customer loyalty in an online shopping environment, how to improve the customer loyalty and how to build a long lasting customer relationship. Design/Methodology/approach: Through to the questionnaire survey research, design and collect sample data, combine with the Amazon Company’s current operating mode and the theoretical, and also got the second data. READ MORE

  5. 24. Communication Strategies via Social Media : The case study of Tomorrowland

    University essay from IHH, Företagsekonomi

    Author : Yulia Kazakulova; Erik Kuhn; [2012]
    Keywords : Social Media; Brand Awareness; Brand Engagement; Word of Mouth; Communication Strategies; Facebook; Twitter; YouTube; Music Festival;

    Abstract : Background: In the past decade, Social Media has been an interesting Internet phenomenon. Social Media has increased the ability for Internet users to communicate and interact with one another, allowing them to overcome boundaries that once made communication difficult and slow. READ MORE

  6. 25. FACTORS DETERMINING CUSTOMERS’ ADOPTION OF INTERNET BANKING : A Quantitative Study of Swedish Customers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Faisal Qayyum; Haider Ali; [2012]
    Keywords : ;

    Abstract : Title: Factors determining customers’ adoption of internet bankingResearch Question: Which factors are important for Swedish customers in the adoption of internet banking? Purpose: The purpose of this study is to identify and analyze the most important factors that can influence the adoption of internet banking by Swedish customers. We focus on the adoption of internet banking by taking into account customer point of view. READ MORE