Essays about: "consumer behavior 2008"

Showing result 1 - 5 of 17 essays containing the words consumer behavior 2008.

1. 1. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oskar Hansson; Elin Åkesson; [2014]
   Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

   Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE

3. 2. Collaborating for Corporate Social Responsibility : the case of conflict minerals in global supply chains

   University essay from SLU/Dept. of Economics

   Author : Peppi-Emilia Airike; [2012]
   Keywords : Collaboration; Corporate Social Responsibility; MNC; multi-stakeholder; responsible sourcing;

   Abstract : Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. READ MORE

4. 3. The influences of physical environment of multi-brand fashion retail store on consumer's behavior

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : HO JU-PING; LI FEI; [2011]
   Keywords : multi brand; fashion; retail store; physical environment; consumer behaviour; needs; satisfaction; positive attitude; negative attitude; interior; exterior; visual merchandise; display;

   Abstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE

5. 4. Nu är det dags att agera! : en analys av konsumentbeteende från mjölkupproret i Skåne

   University essay from SLU/Dept. of Economics

   Author : Reginald Jason Baguna; Tylo Chacon; [2011]
   Keywords : varumärkeskapital; varumärke; konsumentbeteende; märkeslojalitet; mervärde;

   Abstract : At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Skånemejerier from the stores. This meant that Skånemejerier lost approximately 7% of sales volume. Arla Foods showed a strong desire to compete for market share in southern Sweden. READ MORE

6. 5. Konsumentbeteende vid köp av ägg : en empirisk studie genomförd med en kvalitativ metod

   University essay from SLU/Dept. of Economics

   Author : Charlotte Eke-Göransson; [2011]
   Keywords : ekologisk; konsumentbeteende; ägg; livsmedel; fokusgrupp;

   Abstract : A decade ago the organic egg production in Sweden was nearly nonexistent (Föreningen för ekologisk fjäderfäproduktion, 2008). A rising demand for these products in the beginning of year 2000 made the organic egg production the most increasing production of all organic provisions. READ MORE