Essays about: "consumer behaviour on luxury goods"

Found 3 essays containing the words consumer behaviour on luxury goods.

1. 1. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anu Soiniitty; Lisa Sittig; [2020]
   Keywords : Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

   Abstract : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. READ MORE

3. 2. Japanese Luxury Consumption : Enjoy the freedom but follow the rules

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Evelyn Kogler; [2007]
   Keywords : brand; Confucian; consumption; interdependent; Japan; luxury; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : This study seeks to understand the underlying cultural and social concepts for the extensive luxury consumption in Japan. With Japan currently being the biggest market for prestige brands from the West, this study suggests a reinterpretation of existing "Western" consumer theories taking into account aspects of Confucian tradition and looks at how these cultural orientations shape the practice of prestige brand consumption in Japan. READ MORE

4. 3. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China

   University essay from IHH, Företagsekonomi

   Author : Elena Shin; Maud Bouxirot; [2005]
   Keywords : Marketing; consumer behaviour; luxury market in China;

   Abstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE