Essays about: "crm survey"

Showing result 1 - 5 of 23 essays containing the words crm survey.

1. 1. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ida Lengdell; [2023]
   Keywords : Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

   Abstract : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. READ MORE

3. 2. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE

4. 3. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Tommy Pham; [2021]
   Keywords : Systemvetenskap; informationssystem; informatik; Information Systems;

   Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE

5. 4. SaaS vs. IaaS vs. On-premise

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
   Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

   Abstract : Companies acquire software or make their own software depending on their resources and demands. As external software, Software as a Service (SaaS), has grown in breadth and depth, they have become increasingly popular. On-premise software can also still be favorable as it may be more secure, private or economical. READ MORE

6. 5. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
   Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

   Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE