Essays about: "consumer ethnocentrism"
Showing result 6 - 10 of 15 essays containing the words consumer ethnocentrism.
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6. Young Swedish adults' attitudes towards offshoring
University essay from Högskolan Väst/Avd för företagsekonomiAbstract : Offshoring, meaning the movement of business operations to foreign countries, has recently grown. It provides the company with opportunities which are not available domestically, but it also bears risks. READ MORE
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7. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE
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8. The Virtue of Patriotism - A Comparative Study between Swedish and Greek Buy-Domestic Campaigns in the Midst of Financial Crisis
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim with this study is to, from a cross-cultural perspective, present an exploratory investigation of the relationship between buy-domestic campaigns, ethnocentrism and consumer behavior among 18-24 year old citizens in Greece and Sweden during the time period of the European financial crisis. Theoretical Framework: This research project investigates buy-domestic campaigns from an ethnocentric perspective, drawing on a comprehensive framework from the fields of political consumerism, consumer behavior and advertising. READ MORE
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9. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Research questions: What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin? Purpose: The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies. Method: A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE
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10. The Enchilada effect: Do ethnocentrism,affinity & PCI influence the COO effect onconsumers’ foreign product attribute andtype preferences?
University essay from IHH, Marketing and LogisticsAbstract : Purpose: To identify the relevance ethnocentrism, affinity and product country-image (the three theory effect affectionately called “the enchilada effect” by the authors) have on the consumers’ decision-making process as well as their effect on the consumers’ preferences for certain product attribute importance and types. Problem: In modern society most marketplaces around the world are full of foreign products. READ MORE
