Essays about: "consumer identity"

Showing result 31 - 35 of 201 essays containing the words consumer identity.

1. 31. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE

3. 32. Sustainable Prosumer Identity projects and motives

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Omar Hawasli; Chupei Zhang; [2022]
   Keywords : Consumer culture theory; Prosumer; Prosumption; Identity; Identity motive; Identity process. The process-oriented model; Social Sciences;

   Abstract : As people develop different identities throughout their lifespan, unparalleled challenges such as climate change and COVID-19 and the great tendency to adapt to more sustainable life have encouraged them to opt for types of identities that are more suitable to overcome such challenges. Identities based on purchasing products and services for self-consumption have become less attractive, an inactive stance has been supplanted with a more active one where a growing number of people are more conscious of the adverse effects of their consumption on the environment and society, and more inclined to disengage from the market by refusing overconsumption and forming an identity that is denoted by anti-consumption or self-production. READ MORE

4. 33. The Odd Couple

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jesper Gunnarsson; Lukas Morneweg; [2022]
   Keywords : Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

   Abstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE

5. 34. “Dead white man’s clothes” : The influence of second hand import on young Ghanaians’ consuming patterns

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hanna Skoglund; Johanna Samuelsson; Linda Finell; [2022]
   Keywords : Second hand; Second hand import; Consumption; Postcolonialism; Attachment to clothes;

   Abstract : Generally, not many in the Global North are aware of the complexity behind the second hand clothing trade and donations. Today, Ghana has become one of the biggest markets for imported second hand clothing. With this, the Akan saying “Obroni Wawu” has come, and translates into “Dead White Man’s Clothes”. READ MORE

6. 35. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Tania Schwarzer; [2022]
   Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

   Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE