Essays about: "consumer identity"

Showing result 26 - 30 of 201 essays containing the words consumer identity.

1. 26. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Leah Gentele; Mikaela Persson; [2022]
   Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

   Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

3. 27. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

4. 28. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Arold Visser; Magdalena Molin; [2022]
   Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

5. 29. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Iris Martine Theresia Arts; Siannie Quartero; [2022]
   Keywords : Plant-Based Consumption; Gender Identity Maintenance; Stigma; Legitimization; Lifestyle Transitioning; Hyper-Masculinity; Z-MET; Business and Economics;

   Abstract : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. READ MORE

6. 30. Who am I without my stuff?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dóra Nagy; Johanna Patricia Bernuy Siancas; [2022]
   Keywords : immigration; migrants; acculturation; identity; consumer culture; Business and Economics;

   Abstract : In a world where migration has dramatically increased over the last 30 years, migrant consumers have become an important market actor. When migrant consumers geographically relocate they potentially experience changes in their identity, while different factors influence their acculturation to the host culture. READ MORE