Essays about: "core service or service product"

Showing result 21 - 25 of 26 essays containing the words core service or service product.

  1. 21. The Impact of Soccial Networking on Customer loyalty : Facebook case

    University essay from Ekonomihögskolan, ELNU

    Author : Sintset Sylviane; [2012]
    Keywords : customer loyalty; social networking sites; Facebook;

    Abstract : This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. There are several influencers of customer loyalty that must be taken care of, e.g. READ MORE

  3. 22. Value-Added Services in Third-Party Logistics : A study from the TPL providers’ perspective about value-added service development, driving forces and barriers

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Ilze Atkacuna; Karolina Furlan; [2009]
    Keywords : Third-Party Logistics; TPL; Value-Added Services; Service Development; Innovation;

    Abstract : Competition in the logistics service industry has constantly increased over the last decades which has lead to the traditional services offered by third-party logistics (TPL) providers becoming commodities and no longer offering attractive profit margins. When the company’s core product becomes a commodity, the company’s performance of supplementary services becomes vital for competitive advantage. READ MORE

  4. 23. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mauritz Börjeson; Andreas Pettersson; [2009]
    Keywords : ;

    Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE

  5. 24. Tennis for Everyone? Identifying the Core and Aligning the Competencies : A Smashing Study of Bankeryds Tennisklubb

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Katarina Mannerfelt; Terese Fält; Johanna Widell; [2008]
    Keywords : Brand management; Core Activity; Customer Satisfaction; Service; Brand management; Kärnverksamhet; Kundtillfredställelse;

    Abstract : Abstract In 1974 - 81 Björn Borg conquered the tennis courts and his opponents around the world (International Tennis Hall of Fame, 2006). Today Jonas Björkman, Robin Söderling and Joachim "Pim-Pim" Johansson are the most successful Swedish tennis players according to the ATP ranking (2007). READ MORE

  6. 25. Fouth-Party Logistics : A study on modern logistics

    University essay from Handelshögskolan vid Umeå universitet

    Author : Paulo Braganca; [2008]
    Keywords : 4PL; logistics integration;

    Abstract : The business environment has changed tremendously in the last two decades. Corporations have been forced to realign their global strategies and in order to cut costs, they started to transfer activities which were previously performed in-house to the market (e.g. IT, manufacturing or logistics) focusing instead on their core competencies. READ MORE