Essays about: "corporate identity and corporate communication"

Showing result 21 - 25 of 63 essays containing the words corporate identity and corporate communication.

  1. 21. Meme Marketing to Fellow Kids

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : William Lind; [2019]
    Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

  3. 22. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jasmin Langguth; Stefanie Schnee; [2018]
    Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

  4. 23. Designing Communication for Dialogue and Engagement : The Volkswagen Emission Scandal in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Christopher Bradson; Sofia Amanuel; [2018]
    Keywords : Dialogue; Communication Design; Stakeholder engagement; Stakeholder communication; CSR communication.;

    Abstract : Title: Designing Communication for Dialogue and Engagement Authors: Christopher Bradson & Sofia Amanuel Level: Master Thesis, 30p  Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication.  Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. READ MORE

  5. 24. IT ALL STARTS FROM WITHIN : A multi-case study on internal branding

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pauline Thurfjell; Johanna Bjärevall; [2018]
    Keywords : Internal Branding; Internal Communication; Living the Brand; Brand Commitment;

    Abstract : Branding is a widely researched and discussed area, but the focus tends to be aimed towards business-to-consumer (B2C) companies rather than business-to-business settings (B2B). Brands per se used to be seen as the visuals belonging to an organization, but there has been a shift in meanings and it now includes perceptions and recognition of a brand - both internally and externally. READ MORE

  6. 25. Framing Sustainability : A Qualitative Study of the Translation of the 2030 Agenda

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Camilla Wallén; Kristina Kardell; [2018]
    Keywords : Corporate social responsibility CSR ; standards; translation; legitimacy; decoupling; communication; The 2030 Agenda; Sustainable Development Goals SDGs ;

    Abstract : Following the increase of transnational organisations, global governance today is mainly relying on voluntary standards. One standard is the UN’s 2030 Agenda for Sustainable Development. READ MORE