Essays about: "corporate identity and corporate communication"

Showing result 11 - 15 of 63 essays containing the words corporate identity and corporate communication.

1. 11. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

   University essay from Göteborgs universitet/JMG - Inst f journalistik och masskomm

   Author : Åberg Albin; [2021-10-12]
   Keywords : ;

   Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

3. 12. Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Marie Christin Otto; [2021]
   Keywords : CSR; perception; sensemaking; organisational identity; communication; Social Sciences;

   Abstract : Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity. Global warming, , environmental damage and economic and financial crises have put businesses under scrutiny. READ MORE

4. 13. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
   Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

5. 14. The Nationalist Beauty Ideal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Fransson; Asta Nordlund; [2021]
   Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

6. 15. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
   Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

   Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE