Essays about: "corporate image questionnaire"

Found 5 essays containing the words corporate image questionnaire.

  1. 1. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eric Eichinger; Jens Gudacker; [2016]
    Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

  2. 2. CSR's effect on brand image

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Elly Gudjonsdottir; Albina Jusubova; [2015]
    Keywords : CSR; corporate social responsibility; brand image; service industry; marketing;

    Abstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?”This study has a positive and deductive approach with a cross sectional design. READ MORE

  3. 3. Green Maintenance : A literature survey on the role of maintenance for sustainable manufacturing.

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Bete Birhanu Ararsa; [2012]
    Keywords : Green Maintenance; Production Maintenance; Sustainable Maintenance; Total Productive Maintenance;

    Abstract : A growing uncertainty in the global economy is forcing many manufacturers to reassess their corporate outlook towards the environment. Today there is a growing attention to sustainability in industry accompanied by a paradigm shift towards realizing a sustainable society. READ MORE

  4. 4. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
    Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

    Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE

  5. 5. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Bibri Mohamed; [2008]
    Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

    Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE