Essays about: "corporate visual"

Showing result 1 - 5 of 33 essays containing the words corporate visual.

  1. 1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Valeriia Babkina; [2023]
    Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

    Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

  3. 2. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
    Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

    Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

  4. 3. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
    Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

    Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

  5. 4. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

  6. 5. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Gréta Balog; [2023]
    Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

    Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE