Essays about: "crm service marketing"

Showing result 16 - 18 of 18 essays containing the words crm service marketing.

1. 16. Data Mining and Mobile CRM : An Update

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Turk; [2007]
   Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

   Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE

3. 17. What a Difference a Bank Makes

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Alexander Klaus; Ségolène Marie; [2006]
   Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

   Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE

4. 18. Approaches of Aftermarket Services for Successful Customer Relations : A Study of Volvo Trucks de México S.A. de C.V.

   University essay from KTH/Industriell ekonomi och organisation

   Author : Anders Parmbro; [2004]
   Keywords : aftermarket; truck industry; customer relations; Volvo; Mexico; dealer operations; service management; relationship marketing; customer satisfaction; customer loyalty;

   Abstract : It has for many businesses, especially on competitive markets, become fundamental to offer augmented services around the core product, with the aim of building lasting and mutually beneficial relationships with the customers. The author of this thesis has investigated such services offered on the Mexican truck aftermarket. READ MORE