Essays about: "customer, competition. company"

Showing result 26 - 30 of 170 essays containing the words customer, competition. company.

1. 26. THE FORGOTTEN SOURCE : EMPLOYEES AS A SOURCE OF CUSTOMER INSIGHTS

   University essay from Linköpings universitet/Interaktiva och kognitiva system

   Author : Tobias Sjöberg; [2020]
   Keywords : Servitization; Service innovation; Service design; Customer knowledge; Front Line Employees;

   Abstract : The service economy is flourishing and due to high competition, manufacturers are turning to service innovation as way to distinguish and meet their customers increasing and changing demands. Service design and an increased utilization of employees are seen as way of improving the innovative capabilities. READ MORE

3. 27. The unexplored power of buzz in the video game industry

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
   Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

   Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

4. 28. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Pontus Öström; Emil Fröyset; [2020]
   Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

   Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

5. 29. Optimization of aftermarket logistics with dual supply chains for Sandvik AB

   University essay from Lunds universitet/Institutionen för teknisk ekonomi och logistik; Lunds universitet/Teknisk logistik

   Author : Gopalakrishnan Srinivasan; Akshay Hingmire; [2020]
   Keywords : Technology and Engineering;

   Abstract : Background: Aftermarket logistics is important for a manufacturing company to maintain customer satisfaction in the long run. However, the supply chain set for aftermarket parts is equally crucial as the original equipment. Modification or optimization of the logistics systems for slow-moving aftermarket items is inevitable. READ MORE

6. 30. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Aida Licina; [2020]
   Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE