Essays about: "customer, competition. company"

Showing result 31 - 35 of 170 essays containing the words customer, competition. company.

  1. 31. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

    University essay from SLU/Dept. of Forest Economics

    Author : Julia Algotsson; [2020]
    Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

    Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

  3. 32. Exploring the Potential of Crowdfunding for EV-Charging Infrastructure Development : A Strategy for Collaborative Financing of EV Charging Points in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anton Brew; Olivia Zetterberg; [2020]
    Keywords : Sustainable mobility transition; Electric vehicles; EV-charging infrastructure; Crowdfunding; Co-creating; Demand-driven roll-out; Hållbar utveckling; Elbilar; Elbil-laddningsinfrastruktur; Crowdfunding; Samskapande; Efterfrågedriven utveckling;

    Abstract : All over the world, raising concerns about energy conservation and the environmental impacts of greenhouse gas emissions has promoted the development of a sustainable mobility transition. Successful electric vehicle (EV) deployment plays a vital role in this manner but is still facing obstacles, where public charging infrastructure is one of them. READ MORE

  4. 33. Marknadsorientering bland lantbruksföretag : en litteraturstudie kring marknadsorientering och dess relevans för svenska lantbruksföretag

    University essay from SLU/Dept. of People and Society

    Author : Christian Gustafsson Valtersson; [2019]
    Keywords : Marknadsorientering; lantbruksföretag; värdeskapande; lönsamhet; konkurrenskraft; market orientation;

    Abstract : Svenska lantbruksföretag agerar idag på en global marknad med allt ökande konkurrens och krav på effektivitet. Enligt utredningar på uppdrag av regeringen så behövs det en ökad kunskap om marknaden för att kunna stärka företagens lönsamhet och konkurrenskraft (Statens offentliga utredningar 2014). READ MORE

  5. 34. Will You Stay or Will You Go? Churn Prediction for an App-Delivered International Calling Service

    University essay from Lunds universitet/Innovationsteknik

    Author : Svante Pagels Fick; [2019]
    Keywords : Churn prediction; Random Forest; machine learning; Decision Tree; Technology and Engineering;

    Abstract : In markets with fierce competition and low switching costs, the capability to keep customers is just as important as the capability to get new customers. One of the cornerstones of efficiently keeping customers from churning is the ability to identify customers that are more prone to leaving the company than others. READ MORE

  6. 35. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE