Essays about: "customer competitive advantage"

Showing result 11 - 15 of 294 essays containing the words customer competitive advantage.

1. 11. Perceptions of greenwashing's impact on green concern and green purchase intentions : A qualitative study of Angolan Generation Z

   University essay from Umeå universitet/Företagsekonomi

   Author : Amélia Quicanga; [2023]
   Keywords : Greenwashing; green concern; green purchase intentions;

   Abstract : In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased. READ MORE

3. 12. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

4. 13. Logistical consequences of rapid deliveries in omnichannel retailing : Investigating the impact of 15-minute deliveries on the demand management and order fulfilment process

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

   Author : Moa Andersson; Evelina Krassow; [2023]
   Keywords : Logistics; Supply chain management; Supply chain; Supply chain processes; Omnichannel; Omnichannel retailing; Consequences; Order fulfilment; Demand Managment; Process;

   Abstract : The need for fast, flexible, and sustainable deliveries has become a key priority for companies as customers demand more convenience in their purchasing experience. Retailers have responded by developing their logistics into an omnichannel to meet these expectations, which has made the supply chain more complex. READ MORE

5. 14. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alex Kaspo; [2023]
   Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

   Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

6. 15. The Effects of ETS & CBAM on Cost Differences in the European Steel Industry : A Case Study on Swedish and German Long Engineering Steel Manufacturers

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Tim Fahlstedt; Oliver Håkansson; [2022]
   Keywords : ETS; CBAM; Carbon Leakage; Steel; EAF; Scrap; Cost Predictions.; ETS; CBAM; Koldioxidläckage; Stål; Ljusbågsugn; Skrot; Kostnadsanalys.;

   Abstract : To combat anthropogenic climate change and comply with the Paris Agreement, the EU has previously introduced its Emissions Trading System (ETS) and has now also proposed a Carbon Border Adjustment Mechanism (CBAM). While these tools may reduce emissions within the EU, and in some cases, even in other countries, they can also affect European industries in unpredictable and sometimes negative ways. READ MORE