Essays about: "customer competitive advantage"

Showing result 6 - 10 of 294 essays containing the words customer competitive advantage.

  1. 6. Value Proposition of Autonomous Electric Trucks in the Freight Industry : A Qualitative Study of Transport Buyers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Emilia Nordström; Edvin Ramberg; [2023]
    Keywords : Autonomous Electric Truck logistics; Customer-centric Value Proposition; Digitisation; Transport buyers’ needs and pain points; Autonom elektrisk lastbilslogistik; kundcentrerat värdeerbjudande; digitalisering; transportköpares behov och utmaningar;

    Abstract : This study explores the value proposition of Autonomous Battery Electric Trucks (ABETs) in the transportation industry, and offers insights into customer perceptions and potential challenges regarding this emergent technology. The aim of the study is to understand customer needs, address implementation issues, and evaluate opportunities for Logistics Service Providers (LSP) to adopt ABETs. READ MORE

  3. 7. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Per Fröderberg; Philip Rask; [2023]
    Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE

  4. 8. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Savannah Buhler; Tuuli Söder; [2023]
    Keywords : CSR activities; B2B Relationships; Collaboration; Alignment; Differentiation;

    Abstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr  Institution:  School of Business, Society and Engineering, Mälardalen University  Authors:  Savannah Buhler         Tuuli Söder                (99/02/15)                   (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore  Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships?  Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE

  5. 9. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  6. 10. Determinants of Alternative Fuel Technology for Small Road Freight Transport Companies in Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johanna Arhall; Manuel Reis; [2023]
    Keywords : low-carbon fuel technology; alternative fuel technology; alternative fuel vehicles; road freight transport; determinants; resources;

    Abstract : The transportation sector plays a significant role in global carbon emissions, emphasizing the need for transitioning to alternative fuel technologies. This thesis primarily aims to examine the factors that influence small road freight transport companies in Sweden when transitioning to alternative fuel technology. READ MORE