Essays about: "customer gap"

Showing result 1 - 5 of 385 essays containing the words customer gap.

  1. 1. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Gustav Andersson; Ludvig Borges Månsson; [2024]
    Keywords : Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

    Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE

  3. 2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Jämterud; Henrik Widell; [2024]
    Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

  4. 3. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

    University essay from Göteborgs universitet/Graduate School

    Author : Hampus Johansson; Sebastian Leijen; [2023-07-19]
    Keywords : Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

    Abstract : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. READ MORE

  5. 4. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Nahid Salehi; [2023-07-19]
    Keywords : Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Abstract : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. READ MORE

  6. 5. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE