Essays about: "customer relations management"

Showing result 1 - 5 of 80 essays containing the words customer relations management.

  1. 1. Revising Technology Strategies In The High-Tech Electric Vehicle Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Adeeb Al-Adhami; [2024]
    Keywords : EV charging industry; Electric vehicles; Electric Road System; Stationary Charging Station; Dynamic Charging Station; Elonroad.; Technology and Engineering;

    Abstract : This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. READ MORE

  3. 2. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  4. 3. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  5. 4. Digital Transformation : Prerequsitites for a digital business model

    University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

    Author : Erik Andersson Nissar; [2022]
    Keywords : Digital Business Models; Value Proposition; Business Models; Stakeholder Management; Digital Transformation; Business Processes;

    Abstract : This research paper investigates the need from two different stakeholders, in the purpose to formulate prerequisites for a digital business model that are in line with a digital transformation strategy. The paper contains qualitative and quantitative research methods to gather data. READ MORE

  6. 5. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

    University essay from SLU/Dept. of Economics

    Author : Aran Candil Sulayman; David Hartman; [2022]
    Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

    Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE