Essays about: "customer relationship management importance"

Showing result 16 - 20 of 72 essays containing the words customer relationship management importance.

  1. 16. Integration between Customer Relationship Management and Business Intelligence

    University essay from Lunds universitet/Institutionen för informatik

    Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
    Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

    Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE

  3. 17. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  4. 18. A Machine Learning Ensemble Approach to Churn Prediction : Developing and Comparing Local Explanation Models on Top of a Black-Box Classifier

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Nina Olofsson; [2017]
    Keywords : Machine learning; Ensemble; Random forest; Churn prediction; LIME; Interpretability; CRM; Local explanations;

    Abstract : Churn prediction methods are widely used in Customer Relationship Management and have proven to be valuable for retaining customers. To obtain a high predictive performance, recent studies rely on increasingly complex machine learning methods, such as ensemble or hybrid models. READ MORE

  5. 19. What is Customer Value? The Importance of Customer Relationship in the District Heating Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ADAM BRANDE; ERIK EDLER; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  6. 20. Understanding when customers leave : Defining customer health and how it correlates with software usage

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Robert Åman; [2017]
    Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

    Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE