Essays about: "customer relationship management importance"

Showing result 11 - 15 of 72 essays containing the words customer relationship management importance.

  1. 11. Capturing customer value with product service systems. : A case study at Xylem Inc.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : HILDA HULTENBERGER; [2019]
    Keywords : Product service systems PSS ; Servitization; Customer value.; Produkt- och tjänstesystem; Tjänstefiering; Kundvärde.;

    Abstract : Competition among original equipment manufacturers are increasing and firms are looking for new ways to compete without dumping the prices. A growing approach is to move from selling traditional products into solutions with a combination of product and services by offering product service systems (PSS). READ MORE

  2. 12. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

  3. 13. Visualizing project information from the perspective of a client : How do you present information in a user friendly manner?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Victor Sjödin; [2019]
    Keywords : User experience; Project management; Information visualization; Human-computer interaction; Digital transformation; ;

    Abstract : The importance for businesses to adapt to the digital age should not be understated. The demand for businesses to provide its customers and clients with engaging, immersive, collaborative, and interactive products is increasing as well. User experience is a term that encapsulates these demands very well. READ MORE

  4. 14. Investigation about the Lead Time Variability at Warehouse A Case Study of the Central Warehouse of Company Y

    University essay from Göteborgs universitet/Graduate School

    Author : Abudushalamu Abudurexiti; Mijanur Rahman; [2018-07-02]
    Keywords : Aftermarket Supply Chain; Lead Time Variability; Warehouse Management;

    Abstract : The lack of previous studies regarding the understanding of distinction and relationship between effective and efficient measurements of supply chain performance led this report to create a framework based on various literatures of the two concepts, including Potočan (2006)’s claim on the sources of conflict in content understanding, implementation of methodologies and management of organizations’ operations. By initiating the analyses on the lead time deviation in the Company Y, a major manufacturing company for commercial vehicles, and its influence on various performance measurements at different levels, the connection is endeavored as the lead time being an effective measurement and other time dependent measurements being efficient ones. READ MORE

  5. 15. Customer Defection and Value in Business-to-Business Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Jylhä; [2018]
    Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

    Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE