Essays about: "customer relationship management importance"

Showing result 21 - 25 of 72 essays containing the words customer relationship management importance.

  1. 21. Management of Key Account Relationships in SMEs : A Resource-Based View

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Simon Johansson; David Gedda; [2016]
    Keywords : Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

    Abstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE

  3. 22. Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Berglund; Andreas Byberg; [2016]
    Keywords : Innovations; Service Innovations; Brand Loyalty; Ambidextrous Organisations; Business and Economics;

    Abstract : Purpose of study: As both innovations and brand loyalty are becoming ever more important for companies today, it is of importance to understand how an organisation can handle the relationship between the explorative and exploitative units when working with these two constructs. The ultimate aim is to understand how service organisations can be managed in order to enhance brand loyalty through service innovations. READ MORE

  4. 23. Assessing critical success factors (CSFs) for a supplier in a relationship-driven B2B-market

    University essay from KTH/Industriell Management

    Author : ALEXANDER KASSEM; LIAM JAFAR HAKIM; [2016]
    Keywords : Supply Chain Management; Customer Relationship Management; Disintermediation; Network;

    Abstract : It is necessary for firms to consider and understand sales and buying processes to improve relationship initiation and accommodate the buyers and end-customers. Relationships within the supply chain enable firms to access beneficial abilities to overcome challenges and complexities of new products, shrinking time to market, capital intensities and thus meeting competitive challenges. READ MORE

  5. 24. Co-Creation during New Product Development : Downsides and effects of a booming activity

    University essay from Umeå universitet/Företagsekonomi

    Author : Guillaume Pera; Charlotte Chéron; [2016]
    Keywords : Co-creation; new product development; relationship; trust; commitment; customer satisfaction; value co-creation; downsides; co-destruction; training; failure; co-creation downsides;

    Abstract : Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. READ MORE

  6. 25. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE