Essays about: "customer retention"
Showing result 11 - 15 of 109 essays containing the words customer retention.
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11. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE
University essay from Uppsala universitet/Statistiska institutionenAbstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE
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12. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE
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13. China Influencer E-commerce Livestreaming Marketing Strategy Research
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE
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14. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE
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15. How can gamification increase the effectiveness of customer retention? : A case study of ICA’s loyalty application
University essay from Uppsala universitet/Institutionen för speldesignAbstract : This research investigated how the effectiveness of gamification can increase customer retention. Obtaining and maintaining customer retention is a critical challenge for all customer-dependent markets within any industry. READ MORE