Essays about: "customer service competitive analysis"

Showing result 6 - 10 of 105 essays containing the words customer service competitive analysis.

1. 6. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

3. 7. Setting up Relationships in the Context of new Asset Efficiency Service Offerings

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Joel Rydén; Sofie Arkensved; [2023]
   Keywords : Servitization; Asset Efficiency Service; Co-creation; Customer Success Management; Tjänstefiering; Asset Efficiency Services; Samskapande; Customer Success Management;

   Abstract : One of the most current situations for businesses to deal with is the highly competitive markets. Organizations often deal with this by including more services into their offerings to become more attractive to their customers, termed servitization. READ MORE

4. 8. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

5. 9. Exploring Servitization in the Construction Industry : A Qualitative Case Study of a Swedish Rental Company

   University essay from Karlstads universitet

   Author : Anton Jansson; Johan Segall; [2022]
   Keywords : Servitization; Construction industry; Rental company; Service paradox; Competitive advantage;

   Abstract : In highly competitive markets, product-centric businesses often seek to differentiate from competitors by including services into their core offering. In literature, this is described as servitization, and has been widely researched. READ MORE

6. 10. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
   Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

   Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE