Essays about: "customer supplier relationship"

Showing result 21 - 25 of 80 essays containing the words customer supplier relationship.

1. 21. Customer Defection and Value in Business-to-Business Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Jylhä; [2018]
   Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

   Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

3. 22. Supply Chain Management Practices and Performance: How To Thrive and Not Just Survive in a Low-Margin Supply Chain

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Doina Emilian; Karin Jönsson; [2018]
   Keywords : Supply Chain Management; Dairy; Retailers; Processors; Farmers; UK; SCM Practices; Competitive Advantage; Organisational Performance; Business and Economics;

   Abstract : Supply Chain Management (SCM) has increasingly become the focus of many organisations in a vast array of industries. However, due to external environment pressures and the multitude of internal management options, firms experience difficulties in determining how to best manage a supply chain in order to create a competitive advantage and enable higher organisational performance. READ MORE

4. 23. Customer journey in B2B SaaS business models

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Mariia Opanasenko; [2017]
   Keywords : Customer journey; customer experience; customer success; SaaS; B2B;

   Abstract : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. READ MORE

5. 24. Understanding value-added service offering by 3PL providers : VAS as a source of competitive advantage for the provider and the customer

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Arcelly Ingrid Herrera Quintana; Lisui Yang; [2017]
   Keywords : Third party logistics; value-added services;

   Abstract : Background: Outsourcing logistics operations to third-party logistics providers (3PL) is a growing trend for customer companies in all stages of supply chains. Among the services offered by providers, value-added services (VAS) play a special role for the provider as a differentiation opportunity and a source of higher margins, and for the customer as a way to increase the efficiency of their logistics flow beyond what standard solutions allow. READ MORE

6. 25. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
   Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

   Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE