Essays about: "customer targeting."

Showing result 6 - 10 of 61 essays containing the words customer targeting..

  1. 6. Load profiling and customer segmentation for demand-side management

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anne Baril; [2023]
    Keywords : Smart meter data; TLP; customer segmentation; DSM; EE; D R; clustering; Data från smarta mätare; TLP; kundsegmentering; DSM; EE; D R; klustring;

    Abstract : The energy transition is accompanied by massive electrification of uses and sectors such as transport. As a result, the pressure on the electricity grid is increasing, and the time to connect to the power system is lengthening. READ MORE

  3. 7. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  4. 8. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Keywords : Business administration; International Business;

    Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE

  5. 9. Take-Make-Destroy: Exploring Unsustainable Production-Consumption Systems and Policies to Address Product Destruction

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Hedda Roberts; [2022]
    Keywords : retail; sustainable consumption and production; circular economy; e-commerce; policy; Earth and Environmental Sciences;

    Abstract : The practice of product destruction, whereby retailers or manufacturers dispose of viable consumer products such as unsold goods or consumer returns, is an extreme expression of the linearity of our current production-consumption system. This qualitative exploratory study aims to uncover why companies engage in this highly unsustainable and resource-inefficient behaviour, and to explore the potential policy interventions required to effectively address the issue. READ MORE

  6. 10. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christopher Klee; [2021]
    Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE