Essays about: "decision b2c b2b"

Showing result 1 - 5 of 12 essays containing the words decision b2c b2b.

  1. 1. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  3. 2. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  4. 3. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  5. 4. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Naveed Ahmad; eduardo Guerrero; [2020]
    Keywords : Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Abstract : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. READ MORE

  6. 5. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Maria Beckman; [2019]
    Keywords : Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

    Abstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE