Essays about: "demographic trend"

Showing result 6 - 10 of 34 essays containing the words demographic trend.

1. 6. Fight or Flight: How stock market crashes affect private investors’ portfolio diversification in Sweden

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ludvig Löfqvist; Erik Åhlstad; [2023]
   Keywords : Investment behavior; Diversification; Stock market crash; Demographic factors;

   Abstract : Background: Stock ownership has been increasing in Sweden, with 2,7 million individual owners in 2022, up from 2,1 million in 2018. A trend shows that younger individuals are becoming more involved in stock ownership, while those over 40 are decreasing in numbers. READ MORE

3. 7. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

4. 8. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

   University essay from Göteborgs universitet/Graduate School

   Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
   Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

   Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

5. 9. Indigenous Urbanization in Bolivia: A Logit Analysis of Between-Group Differences in Migration Drivers

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Louisa Valentin; [2022]
   Keywords : Indigenous; Urbanization; Rural-Urban Migration; Spatial Inequality; Bolivia; Social Sciences;

   Abstract : Bolivia's urbanization rates have accelerated through the latter half of the 20th century, with over 70 percent of the country's population living in urban centers today. Despite having the highest share of indigenous people in Latin America, Bolivia's indigenous population is often wrongfully excluded from popular discourse on the rural-urban migration trend. READ MORE

6. 10. Gamification Use Intention : Examining the technology acceptance factors that define gamification use intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michiel de Kok; Mark Klaiber; [2022]
   Keywords : Gamification; Demographics; Perceived Ease of Use; Perceived Enjoyment; Perceived Usefulness; Technology Acceptance Model; Use Intention; Gender; IT literacy; Educational Background; Age;

   Abstract : During the past years, gamification has become an influential trend in technology and the promises are widespread. The definition of gamification is known as the implementation of game elements (leaderboards, badges, points) within a non-game context. READ MORE