Essays about: "e- marketing strategy"

Showing result 21 - 25 of 105 essays containing the words e- marketing strategy.

1. 21. Can fintech startups lower conversion costs with content marketing?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Pontus Lagerberg; Axel Wiorek; [2020]
   Keywords : Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

   Abstract : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. READ MORE

3. 22. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ninni Rydstedt; Quyen Nguyen; [2020]
   Keywords : Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

   Abstract : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. READ MORE

4. 23. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

   University essay from Linköpings universitet/Industriell ekonomi

   Author : Josefin Håkanson; [2020]
   Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

   Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE

5. 24. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrika Wiktorin; Philip Locklund; [2020]
   Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

   Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE

6. 25. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Greta Babenskaite; Mengyu Yang; [2019]
   Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

   Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE