Essays about: "effects of marketing communication"

Showing result 11 - 15 of 79 essays containing the words effects of marketing communication.

  1. 11. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Xinying Li; Felix Fagergren; [2022]
    Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

    Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

  3. 12. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
    Keywords : Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE

  4. 13. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

    University essay from

    Author : Yasmine Styf; [2021]
    Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

    Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE

  5. 14. Would companies benefit from incorporating consumer generated ads in their marketing strategy?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dina Eriksson Renzi; Rebecka Leirup; [2021]
    Keywords : ;

    Abstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE

  6. 15. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. READ MORE