Essays about: "email."

Showing result 11 - 15 of 370 essays containing the word email..

  1. 11. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

  3. 12. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  4. 13. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Daniela Rodriguez; [2023]
    Keywords : CRM; email marketing; content personalization;

    Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

  5. 14. Resurser för hantering av sällskapsdjur med stressrelaterade beteenden i den veterinärmedicinska miljön : kartläggning av svenska veterinärklinikers resurser och hantering av katter och hundar som uppvisar stressrelaterade beteenden

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Desirée Lennermark; [2023]
    Keywords : stressrelaterade beteenden; beteendemedicin; etologi; djurbeteende; veterinärkliniker; katt; hund; djurvälfärd;

    Abstract : Cats’ and dogs’ stress levels elevates when visiting veterinary practices, which can propose a welfare risk if not managed properly. Accompanied with raised stress levels, animals may respond with stress-related behaviours, as a result of emotions to frustration, fear, and aggression, presenting a threat to both themselves, their owners, and the veterinary staff. READ MORE

  6. 15. Katters välfärd under behandling av hypertyreos : en enkätstudie

    University essay from SLU/Dept. of Clinical Sciences

    Author : Michelle Ciesluk; Rebecca Legge; [2023]
    Keywords : hypertyreos; jodfattigt foder; katt; medicinsk behandling; omvårdnadsåtgärder; radioaktiv jod; symtom; välfärd;

    Abstract : Hypertyreos är den vanligaste endokrina sjukdomen hos katter. Sjukdomen beror på sjukliga förändringar i tyreoidea som leder till en ökning av tyreoideahormon och en ökad ämnesomsättning. READ MORE